Check these often overlooked risks areas in ad agency spend while planning for a downturn.

Like a Kardashian wedding, bad marriages are usually rocky from the start (and end up being expensive).

Helpful counsel to any client marketer or procurement professional about to select an ad agency search consultant. Choose carefully.

Reasons marketers cite when they forego evaluating their agency relationships, and perspective on why every brand should consider this a critical practice.

Key aspects of clients who get the best work from their agency: it's very often not the ‘agency’ that makes the difference that determines...

There's value in good agency relationships: don't be too quick to quit. Find & develop better, more efficient work process to benefit your business.

The correct way to hire an agency is not simple, but it's best to go through the discipline of making a good choice -...