Getting the best from your agency requires a substantial level of collaboration. However, marketers and tier client-side teams have an outsized influence on the outcome.
Reasons marketers cite when they forego evaluating their agency relationships, and perspective on why every brand should consider this a critical practice.
Want great work from your agency? Instead of managing relationship issues negatively, think of NIKE and challenge your team to take a positive approach.
Repost: The List's DailyVista. Consultant Mike Fyshe offers some key advice on long term client-agency relationships: there's big value in doing an agency search...
Successful Marketers will need to lead collaboration not just with agency partners, but internally, reports 2014 Accenture Interactive CMO Insights survey.
